March 2019

Cigna Launches New Body & Mind Campaign

Cigna has a new brand campaign that launched December 29, 2018. The campaign is an evolution from Cigna’s previous TV Doctors preventive care campaign, to one that emphasizes both mental and physical wellness. We want everyone to understand the importance of their physical and emotional health and be comfortable talking to their doctor about how they’re feeling, physically and emotionally.

Cigna's Body & Mind Campaign focuses on whole person health, and reminds all of us of the importance of the Body & Mind connection. This evolution of our preventive care message features a few cultural icons Queen Latifah, Nick Jonas, and Ted Danson.

It’s still very important to know about your four health numbers – but it is really about having a conversation with your doctor about how you’re feeling – physically and emotionally.

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