December 2016

Communication is Key to Keeping Clients Engaged in Their HSA or HRA Plan – and Their Health

Whether your clients are introducing a Health Savings Account (HSA) or Health Reimbursement Account (HRA) to their employees for the first time, or trying to boost participation in an existing plan, here are some things your clients should keep in mind when communicating to employees about their plan selections.

  • It’s not just about cost
    • It’s about helping employees get involved in their health. Remind your clients about the tools and resources available on myCigna, where they can compare cost and quality to help lower their health care spending. And communicate often about the reward programs for adopting healthy behaviors.
  • Save now for the future
    • The IRS announced the amount that individuals can now contribute annually to their HSAs for self-only coverage has increased by $50 for 2017. That’s good news. Communicate this to your clients, as well other features of their HSA to help them educate employees about the many benefits of their plan.
  • Talk about the “What’s in it for me?” factor
    • Throughout the year, use testimonials and webinars to highlight plan advantages, and be sure to integrate information on voluntary benefits such as critical illness and accident insurance into all communications.

How, and how often, employers talk to employees about their benefits can make a significant impact on both enrollment and job satisfaction. According to a recent UNUM survey, 79 percent of employees who rated their benefits communications as very good or excellent also rated their employer as very good or excellent.1   Cigna wants to help your clients stay on the high end of that spectrum!  Click here for an article from The Institute for HealthCare Consumerism to learn more.

  1. The Institute for HealthCare Consumerism Article, “USING COMMUNICATIONS TO REDEFINE CONSUMERISM By Heidi Laubach and Jill Diffendal,